Optima - School Without Walls Spot
Final spot - Vimeo
Below was my original pitch to the club marketing team for Optima Academy, complete with test renders.
Concept: A traditional classroom transforms into an immersive historical setting.
We open on a classroom depicted as somewhat sterile and traditional. Apart from cinematic lighting, there is nothing exceptional about the environment.
As the shot tracks forward, the walls fall away and the drop ceiling flies apart and upward revealing a larger environment.
With the confinement of the traditional classroom gone, a bright new immersive environment is revealed, but we maintain desks and books as a visual metaphor to reinforce the idea that this is not merely some gamified task, but an exciting new arena for learning.
As the camera settles, we tilt upwards where Optima branding can occur center frame and pair that with the CTA.
A peek behind the scenes:
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